Always Wear Your Seatbelts (Regional and Remote)
Always wear your seatbelt.
A simple hand gesture is part of the campaign to remind Territorians to always wear a seatbelt.
Seatbelts reduce the chance of injury or death in a vehicle collision by 10% to 80%, depending on the type of collision. Yet Territorian drivers and passengers killed in road accidents are twice as likely to be not wearing a seatbelt as other Australians.
This NT MACC campaign aims to change the behaviours of drivers and passengers and targets Aboriginal audiences living in regional and remote areas. Campaign messaging specifically addresses the risks of riding in the back of Utes, overcrowded vehicles and unrestrained children.
Campaign TV and Radio materials are broadcast in six Aboriginal languages through regional and remote areas.