This MACC Drive to Conditions campaign targets audiences living in regional and remote locations.

It aims to create awareness around the key risks associated with remote area driving and for people to drive at the right speed for the conditions.

The campaign takes a fresh approach to engaging with Aboriginal audiences. It is an on-set production with brightly coloured moving props, which artfully express, in a fun way, a number of road condition risk scenarios such as dirt roads, weather, wildlife hazards and water crossings.

The campaign videos feature the well-known Djuki Mala dancers.

The campaign is available in four languages:

• English
• Murrin Patha
• Yolngu Matha
• Arrente

Campaign elements

Videos

English

Radio

English

Dirt roads

Speed

Water crossing

Weather

Wildlife

Murrin Patha

Dirt roads

Speed

Water crossing

Weather

Wildlife

Yolngu Matha

Dirt roads

Speed

Water crossing

Weather

Wildlife

Arrente

Dirt roads

Speed

Water crossing

Weather

Wildlife