Lives worth living
NT drivers are four times more likely to die on the road than the national average. If you’re not ok with that, drive like our lives are worth living.
The Northern Territory Government and the Motor Accidents Compensation Commission has released a new road safety campaign this Easter urging Territorians to drive like our lives are worth living
Too many lives are lost or changed forever on Territory roads.
NT drivers are four times more likely to die on the road than the national average*. The Northern Territory Government is calling on Territorians to change this through immediate behaviour change.
The Territory faces many unique challenges in achieving improved road safety outcomes for all road users. The Northern Territory Government continues to focus on increasing road safety awareness and delivering initiatives that contribute to reducing the harmful and wide-reaching effects of road trauma in the community.
Road safety priorities include addressing key areas such as alcohol and drugs, seatbelts, driver distraction, vulnerable road users, infrastructure and safer vehicles. Road safety education, enforcement and legislative reform continue to be implemented across these road safety priorities.
The campaign will run across various channels, including TV, radio, billboards, newspaper, social media and YouTube.
View the YouTube video below.